Join in on The Great Jelly Belly Bean Hunt and embark on a flavour-packed journey at The Cocoa Trees stores! Designed in a scavenger hunt style, this AR campaign encourages participants to look for jelly beans in stores to stand a chance to win vouchers when they upload a picture of their hunt on Instagram or Facebook.

The campaign received 1,300 opens and caprtured a significant audience among a an audience demographic of 35-44 years old in Singapore.