To celebrate World Environment Day on the 5th of June, we wanted to share with you a reflection of an AR campaign called Creators Climate Action organized by Qiyun(@theweirdandwild) last year and the motivations behind the movement.

As we are in the midst of another outbreak and our movements restricted once more, the same questions emerge when we are thinking about climate action. How do we continue to spread the word while we are working from home. This led us to think of new ways to engage people about climate change while socially distanced? Creators Climate Action aims to raise awareness as well as interest about environmental issues through a fun and interactive way on social media.

Through this collaboration with environmental activist Qiyun, the campaign reached out to various local artists and set out to create a series of filters that addressed different aspects of climate change or climate action. SERIAL transformed the artists' assets and ideas into unique and interesting filters that dealt with issues like global warming, recycling and animal protection to name a few.

As we continue to focus on our immediate surroundings and the problems that plague us, the world still requires our actions, however small, for a greener future. Creators Climate Action is our call to action. What is yours?