Take That Trip!

Client: Trip.com
Location: Singapore
Tags: #augmentedreality #creativedirection #artdirection


We were engaged to create a filter that players could competite for a grand prize set out by our clients. We actively participated in creative discussions with the client to create a scalable AR game where users had to time their facial expressions to the clouds to gain points.

The facial expressions(smile, raising eye brows and kissy face) were indications of what traveling is like; Happiness, Curiosity and Love.

The filter engaged many Singaporeans and gained 50K impressions over 2 runs. We reiteriated the User Interface and gave it a Christmas and Chinese New Year facelift.